CLIENT
EFE. Producer of concrete, rainforced concrete, paving and metal structures
EFE. Producer of concrete, rainforced concrete, paving and metal structures
SERVICES
STRATEGY / REBRANDING / ADVERTISMENT CAMPAIGN CREATION
STRATEGY / REBRANDING / ADVERTISMENT CAMPAIGN CREATION
YEAR
2024
2024
bright campaign
about grey concrete
How to transform concrete, rainforced concrete, paving and metal constructions into a sentimental storytelling?
client
EFE. Виробник бетону, залізобетону, бруківки та металоконструкцій
services
STRATEGY / REBRANDING / ADVERTISMENT CAMPAIGN CREATION
CHALLENGE
Associate cold & solid product with warm feelings & everyday things.Increase brand awareness, share over the decade business expertise and introduce new products to the market.
SOLUTION
from strategy to reality
discovery
production
delivery
geography
Ukraine
Ukraine
REBRANDING INSIGTHTS
creative concept
Whatever is happening in your life – EFE IS HERE. Whether it's your first date, and the snails are misbehaving. When you're trying to grasp modern art while sitting on it. When you're in the park every morning with your pet, but it just won't fetch the ball. When even chickens are flying, although chickens don't fly. In short, when you're living life.
EFE IS HERE: an efficient producer for everyday stories.
EFE IS HERE: an efficient producer for everyday stories.
360 campaign communications
We implemented campaign as omnichannel communications: OOH, Radio, Digital Communications in Media and Socials, Display and YouTube.
ООН
YouTube videos
digital marketing
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MEDIA COMMUNICATIONS
We raised the company's voice share and increased media recognition. We also reinforced the message that EFE is HERE - in the Epicenter, in the Jam Factory art center, in the rebuilt bridge over the Irpin River, and in 4,000 projects across Ukraine. But now 23,000 more Ukrainians know about it, thanks to our publications.
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and results
1 300 000
first month campaign reach
6 000 000
first month campaign reach
NEED A CREATIVE CHANGE FOR YOUR MARKETING & PR?
let`s talkbehind the scenes
creative team
Client:
EFE
Agency:
ddd agency
Production:
AndAction
Creative Director:
Nazz Oliynyk
Art Director:
Olena Livshuk
Creative copywright:
Helen Danylchenko
Graphic designer:
Solomiia Maryniuk
Motion designer:
Nick Levish
Chief digital marketing officer:
Ksenia Kozhushko
SMM:
Yuliya Kapustenko, Alina Maksymiv
Chief communication officer:
Mariana Romaniak
Communication manager:
Iryna Zhemelko
Chief technology officer:
Oles Pryhoda
UX/UI:
Vitalii Zakharenko
MarTech & Dev Specialist:
Yurii Hoi
Project Manager:
Olena Pryshliak
Client: EFE, Agency: ddd agency.
Creative Director: Nazz Oliynyk, Art Director: Olena Livshuk, Creative Copywriter: Helen Danylchenko, Graphic Designer: Solomiia Maryniuk, Motion Designer: Nick Levish, Chief Digital Marketing Officer: Ksenia Kozhushko, Social Media Managers: Yuliya Kapustenko, Alina Maksymiv, Chief PR & Communications Officer: Mariana Romaniak, PR & Communications Manager: Iryna Zhemelko, Chief Technology Officer: Oles Pryhoda, UX/UI Designer: Vitalii Zakharenko, MarTech & Dev Specialist: Yurii Hoi, Chief Operating Officer: Olena Pryshliak.
Production: AndAction.
Creative Director: Nazz Oliynyk, Art Director: Olena Livshuk, Creative Copywriter: Helen Danylchenko, Graphic Designer: Solomiia Maryniuk, Motion Designer: Nick Levish, Chief Digital Marketing Officer: Ksenia Kozhushko, Social Media Managers: Yuliya Kapustenko, Alina Maksymiv, Chief PR & Communications Officer: Mariana Romaniak, PR & Communications Manager: Iryna Zhemelko, Chief Technology Officer: Oles Pryhoda, UX/UI Designer: Vitalii Zakharenko, MarTech & Dev Specialist: Yurii Hoi, Chief Operating Officer: Olena Pryshliak.
Production: AndAction.